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There No Such Thing Free Lunch

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  1. Is Google Trust Being Scroogled?

    While the group’s concern is understandable, Google is a business after all and as the saying goes, "There is no such thing as a free lunch. And while it is free, it does require a Bing Ads account set up with credit card information and is no...

  2. A Guide to Search Engine Strategies New York 2009

    After lunch, more tough choices must be made. After lunch, the Orion Panel "The State of Search - A Maturing Marketplace or Poised for More Growth? One thing is for sure: both Frank and I as well as a slew of others will be at the IM-NY Charity...

  3. SEW Experts: PPC Keyword Sets: Words to the Wise

    When it comes to paid search, there's no such thing as a free lunch. In today's Profitable PPC column, "PPC Keyword Sets: Words to the Wise ," David Szetela explains why a successful paid search campaign requires a constant gardner.

  4. PPC Keyword Sets: Words to the Wise

    There Ain't No Such Thing As A Free Lunch In the first installment of this column, I made the case that successful PPC advertising requires skills and techniques that are part art and part science. Today, I'll describe one of the first exercises...

  5. Search Engines Are Dead Discussion Posts

    Perhaps it's also time to say goodbye to the free lunch. No communications medium, not even the Internet, is free of noise. IOW, suppose you spent a lot of money on banners only to find out that "free" registrations with s.e.produced most of your...