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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    In cases where there are multiple themes/categories within a site, make sure that the article has been placed in the most appropriate section Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    A dashboard that drills down into detailed content metrics individually by page or a group of pages and filtered by themes, campaigns, time periods, and more. As content as a whole becomes the focal point of marketers' efforts, many SEO software...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Building a calendar will help you organize your ideas and themes and create a cadence for publishing and distribution. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  4. Improve PPC Performance Now: How to Take Advantage of Seasonality

    But every year is chock-full of seasonal themes and holidays, so you should start writing ads accordingly. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season, everyone has an...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    What are the prevalent themes across the ad copy? Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. Let’s face it, not only is PPC getting more...