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Themes

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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Building a calendar will help you organize your ideas and themes and create a cadence for publishing and distribution. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    But every year is chock-full of seasonal themes and holidays, so you should start writing ads accordingly. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season, everyone has an...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    What are the prevalent themes across the ad copy? Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. Let’s face it, not only is PPC getting more...

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    It’s in the problem/need terms and occasion terms that we find such diverse themes as “diabetes symptoms” and “watching movies online. One thing I’ve found to be true in my years of working in search marketing is that virtually every company has a...