SEO News

Theme Tune

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  1. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    On Wednesday I will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO" and will be joined by Raj Rao, VP of Global eTransformation at 3M, Leo Haryono, SEO Director at Macy’s and Andy Johns, Product Manager of...

  2. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    If the linguistic theme of your site doesn't match the linguistic theme of the language or keyword, that too could cause confusion and diminish trust. Your competitor in Japan may be local, but you can fine tune your program to make it perform to...

  3. Don't Ignore Your Sitemap!

    Because every SEO does things their own way, there may be variations on this theme that others use, and that's fine. I suggest breaking things down by theme or category into two or three sitemaps, and having a followed link to each one on your home...

  4. Measuring a Text Ad's Effectiveness

    For the next example, let's assume that a new ad group has been created, whose theme is "Industrial Widgets. Furthermore, testing different ad messages can help you fine-tune the messages visitors see on your PPC landing pages -- helping you...

  5. Daily SearchCast, May 23, 2006: Google Removes Sites Over Hate Speech From News; Google Bug Makes Your Site Seem To Disappear; MSN Gives ODP Description Opt-Out (Hurray!) & More!

    This nifty and stylish AJAX powered tool asks you to type in the URL of the site, the site's theme, the number of links you want to sell on the page, if the links will be site wide or single page link only and then to specify the location of...

  6. Curling Up with a Good Book Search Engine

    The GPSE is an advanced search engine that lets you select variations on plot, theme, character, and many other setting options to find precisely what you're looking for. Depending on the category, you have up to a dozen options to narrow plot...