The shame in my example is that the author is publicising himself as a WordPress theme developer and capitalizing (very well) from it, yet is ignoring the core of WordPress theme development best practices.
Topics that align with the theme of the site not only drive high-intent, qualified traffic, but will typically net relevant links as well. Here's a process for picking and prioritizing linkable asset development.
So your likes can infer intent, your connections like followers and friends infer a link, and the language used in your streams infers a theme and keyword relevancy. Social works also in terms of user-generated content, and also in development of...
The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a retailer, you really don't have any control over your Google Product Listing Ads campaign. It is obvious that their product development...
Step 9: Responsive Theme When you are selecting a premium theme from ThemeForest.net, ElegantThemes.com, TemplateMonster.com, or any of the other hundreds of theme directories, consider selecting a theme with a "responsive" design.
The theme here is the same as some of the topics on this list: this isn’t necessarily, "bad" data but we need to take into account other external factors that are impacting our performance. Usually someone on the development team is making changes...
Thanks to my colleague Stacy Thompson for the writing theme behind this column. In larger organizations, SEO’s must work in unison with IT and web development teams, when adding new functionality, SEO enhancements, and sometimes new content assets.
It may seem that “enthusiasm” simply makes a nice “e” for “rope,” but in fact my original goal was to have “passion” listed as the most essential theme for global integration. There is no substitute for having real “locals” provide input to content...
Google is looking at this so be sure there is a clear view of the overall site theme as well as sub-themes flowing into the site through an appropriate folder structure. Relaunching your site when these elements have been indexed by the engines...
A theme which emerges from the report is just how buoyant the industry feels right now. However, what is of note is that 'content development' was the top goal - beating 'scaling keywords' and 'measuring ROI on search'.
First, ensure that you track data by product, brand, theme, project or any logical grouping that makes business sense. The development of SEO technology has provided search marketers with a wealth of choice in tools and data from providers like...
In the case of links, a bad user experience would be one in which the anchor text does not sit comfortably within the overall rationale of the text or overall theme of the page it is on. The characteristics of a spam blog, otherwise known as splogs...
In looking back at my recent posts here it seems, though not by design, there was a theme emerging. Hopefully most people reading this, those with experience in web development and SEO (or running websites), don't use borderline tactics with their...
In staying with the basketball theme, it’s like what the Knicks were dealing with. In the other, there’s a much deeper kind of madness that comes from the idea that content development is a pointless investment.
The main benefit of internal link optimization is to ensure search spiders discover (crawl) all pages by following links, users are able to visit from one page to another (in the same theme), and all links make use of keyword rich anchor text.
At Google, we believe that dreaming about future possibilities leads to tomorrow's leaders and inventors, so this year we invited U.S.kids to exercise their creative imaginations around the theme, "What I'd like to do someday…"
Several video trailers were launched through the web, and a constant theme kept coming through, as measured through Twitter, cinemphile blogs, and market commentary – the A-list actress was generating the buzz, not the film.
The single biggest theme we hear from enterprise clients is "integration. SEO needs to be integrated into content development. What remains centralized in most companies is metrics development, global strategy development, reporting, technology...
Are we sensing a theme here? Instead, I focused on one important development that's redefining the search engine results pages (SERPs): the shift in the balance between paid and unpaid listings. You probably should be doing PPC.
Here's how to properly handle changes to the domain, URL structure, content, Whois record, and theme. How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising.
