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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are plenty of designers, and even content people, who may disagree, but I believe it's a content person's job to guide the user experience process. Even if this role falls mostly inside your design department, as a content person it's our job...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job. While Google's exact algorithms may be a little too fuzzy to dissect, they make the job of helping out SEO practitioners a tad easier by...

  3. What’s the Deal With Links From M.Biz? Should You Disavow?

    However, I personally still do disavow these links simply because I don’t completely trust the Penguin algorithm to do its job in this respect. I have been asked this frequently enough that I decided that an article on this topic would be useful to...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    When the Four Seasons recently opened in Orlando, they had a job fair and tracked how many times a candidate smiled during an interview. The membership-based online retailer has done an unbelievable job at creating an army of brand advocates...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Then it’s your job to dig in and fix those problems. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. They fire up Chrome or Firefox on their desktop computer and start looking...

  6. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...

  7. How to Create a Social Media Friendly Landing Page

    That is the job of the landing page. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. Community managers can create great little posts that entice and...

  8. 4 Amazing Things You Simply Must Know About Sensational Headlines

    The best content with a boring headline that does a poor job of giving the reader a reason to click has failed. An often overlooked but critical part of content marketing is the headline. Studies have shown that up to 80 percent of readers never...