3 Key Themes From Q4 Paid Search
Thanksgiving day is now force to be reckoned with. Thanksgiving Day: A Force to be Reckoned With This year Black Friday deals started much earlier, with many of them starting late on Thanksgiving day.
Thanksgiving day is now force to be reckoned with. Thanksgiving Day: A Force to be Reckoned With This year Black Friday deals started much earlier, with many of them starting late on Thanksgiving day.
The chart below shows the changes in impressions, clicks and conversion from Thanksgiving Day through to the following Wednesday. Based on recent research of online retail sales during the four days after Thanksgiving, it appears one simple trick...
Cyber Monday continues to be the blockbuster day for retailers online, garnering more clicks than any other day, but the five day period between Thanksgiving and Cyber Monday is growing in importance as shoppers look for deals throughout the week.
Yet IBM also shared, "This year's holiday shopper was hungry for great deals and retailers didn't disappoint, rolling out compelling offers which consumers gobbled up on Thanksgiving straight through Black Friday.
Snoopy (along with Woodstock) has also appeared in a Google Doodle, for Thanksgiving in 2009: Should that day come, it will be a dark and stormy night. Snoopy is hanging out with a bird of a different feather today.
Thanksgiving Day also saw strong gains on the e-commerce front, with a 32 percent YoY increase in online spending bringing the total for that holiday to $633 million. Mobile consumers were responsible for a healthy portion of the online retail...
Only 28 percent of those surveyed reported they would be shopping for post-Thanksgiving deals exclusively online. There's no other single day of the year when American shoppers drop their mouse and head to their favorite brick-and-mortar retailer.
When their “Black Friday” deep discount promotions begin (it’s no longer exclusively the day after Thanksgiving). As such, it's critical that retailers and catalog houses maximize the impact of their paid search campaigns as the year draws to a...
I once had a colleague that was very worried about a campaign’s performance, which dropped off sharply 8 weeks after launch, only later to learn that it was a back-to-school campaign and we were approaching Thanksgiving.
Only Thanksgiving has a longer tradition, having first appeared in 1999, while the Fourth of July Doodle started in 2000. Today, Google has checked in with its 13th Independence Day themed logo celebrating America's birthday.
What do black hat SEOs eat on Thanksgiving? Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More! Dr. Lirpa received his PhD from Cornell University, where he studied with Gerard Salton, a pioneer in the field of...
We spotted Pinterest as a viable traffic source around Thanksgiving, one because I hang out in a lot of jewelry forums and a lot of people were literally begging for invites,” he said. The first week of December, a Steam Driven Media client who...
Cyber Week, which starts with "Cyber Monday" – the day after Thanksgiving weekend – saw phenomenal figures this year. Black Friday itself saw an even bigger increase; online shopper spent 26 percent more this year, for $816 million total the day...
Across the board, with our retail clients we saw a significant spike in traffic, beginning on Thanksgiving. Large companies update their newsrooms several times a day. That’s why optimizing your company’s online newsroom is a smart move for the...
The Cyber Monday phenomenon originated from the significant spike in e-commerce activity that traditionally occurred following the Thanksgiving holiday weekend, with many consumers turning to their work computers to continue their holiday gift...
Econsultancy reported a 160 percent YoY increase in Thanksgiving Day mobile traffic, as shared by mobile platform company Usablenet. They actually showed heavier traffic on Thanksgiving Day than Black Friday, demonstrating that consumers are...
Soon we’ll be sitting down for Thanksgiving dinner or going out for Black Friday or worrying how to get the most out of Cyber Monday. Thematically die it in with the holidays and change it up from Thanksgiving to Christmas.
The ceremony continued with the raising of the National Flag of Malaya accompanied by the national anthem being played and a 21-gun salute, followed by an azan call and a thanksgiving prayer in honor of this great occasion," Wikipedia noted.
Google has been celebrating the event since 2000 and it is the longest running Doodle for a national celebration outside of the United States, and is only beaten overall by 4th of July and Thanksgiving and other global events like Halloween and...
Only Thanksgiving has a longer tradition, having first appeared in 1999, while the Fourth of July Doodle started in 2000. This year marks the 12th Doodle dedicated to US Independence Day and is the second longest event honored by Google on its logo.