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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Think of it as a thank-you discount for buying in bulk. is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    The art of the old-fashioned handwritten thank-you note that you send to a client or customer is suddenly revolutionary…and modern. Search results beware and be aware, customer service is part two of the social media revolution.

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    A sincere thank-you note after you receive coverage is a polite and very welcome gesture. Turn to public relations. It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links, and a robust...

  4. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Cutts tweeted Gregg Hanano, the program strategist from Social Chorus whose name and email was on the landing page sent to Arrington.mattcutts Thank you for reaching out Matt. When your social media campaign attracts the attention of Google's chief...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Listen to consumer feedback, thank them for their input, and show them that you're using it to improve your product, service, or message. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don...

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...