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  1. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Cutts tweeted Gregg Hanano, the program strategist from Social Chorus whose name and email was on the landing page sent to Arrington.mattcutts Thank you for reaching out Matt. When your social media campaign attracts the attention of Google's chief...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Listen to consumer feedback, thank them for their input, and show them that you're using it to improve your product, service, or message. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    In cases like this, take the thank-you page URLs corresponding to all of your micro-conversions and put them into a regular expression when creating your new segment. Lucky for us, Google Analytics advanced segments received an extensive update...