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  1. New Search Patent Filings: August 27, 2006 - Google's Recommendations, IBM's Speedier Pagerank, Napster's Search

    Microsoft published a couple of patent applications, one which looks at using game playing to provide user rankings for web pages, and a method of providing contextual advertisements for non-textual content.

  2. New Search Patent Applications: July 11, 2006 - Google Patent Filings by the Dozen

    A location classifier generates location information based on textual strings in input text. The ad rendering parameters may include sizes of the served ads, and/or a layout of the served ads. How good a match ads may be to the content on pages...

  3. Search Engine Marketing and Branding Challenges

    Since the release of the Interactive Advertising Bureau (IAB) Search Engine Effectiveness Committee's study on the brand lift of textual paid search results, branding through the search engines has suddenly become a hot topic.

  4. Search Engine Marketing and Branding Challenges

    Since the release of the Interactive Advertising Bureau (IAB) Search Engine Effectiveness Committee's study on the brand lift of textual paid search results, branding through the search engines has suddenly become a hot topic.