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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: Video really helps to bring products or services to life in ways that stagnant images and text simply cannot. Search Engine Watch (SEW) interviewed Brad Jefferson (BJ), the CEO of Animoto. It's clear that businesses that work with very visual...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    Our experience has shown us that few things help in recovery, or safeguarding against penalties, than natural search behavior. While link removal may help and is often necessary, what Google really wants to see is a site promoted and grown in a way...

  3. 4 Ways to Expand PLA Success in 2014

    Marketers will get more out of PLA programs if they track, attribute, and report across their entire paid search efforts – both text ads and the PLAs. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services haa swept through. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift...