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  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Also make sure each has a meta description. Make sure every page has a title tag, and make sure they are unique. W3C-valid code is the one thing you can do prior to launch to have some confidence around a search engine spider being able to crawl...

  2. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Make sure that each piece of content has an optimized title tag, keyword-focused copy, strong meta description, and optimized inbound links from related content. This is an excerpt of a search-informed content plan for a computer retailer that...

  3. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Make sure your CMS software does not use a common titles or description across the site pages or site sections. Use scripting to keep pages hidden from Google (i.e.no-index our your pages that have one piece or content on it that is the same as the...