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  1. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and...

  2. Dealing With Onsite Duplicate Content Issues

    The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not...

  3. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    All queries in the test were voice search, instead of text-based search. In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a...

  4. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have to improve with them.

  5. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. Google Web Search has evolved in recent years with a host of features powered by the...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no real fault of your own. Since the days of Web 1.0, there have been many tactics that...

  7. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It specifically discusses how companies can handle content like pictures or text, and what that meant in terms of liability. Yelp is consulted almost exclusively in relation to a pending purchase, usually to be made within a week, and it gives a...