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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank. Content: Is determined by the theme that is being given, the text on the page, and the titles and...

  2. FTC Tightens Online Disclosure Requirements

    When scrolling is necessary, use text or visual cues to encourage consumers to scroll to view the disclosure. Review the entire ad to assess whether the disclosure is effective in light of other elements — text, graphics, hyperlinks, or sound...

  3. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Plain old web pages Where possible include a link to the destination URL in the final content using appropriate anchor text. This is an excerpt of a search-informed content plan for a computer retailer that includes target keyphrases, content types...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Gmail also introduced multi-email, allowing power users to double their productivity by typing multiple emails at once, predictive text mode, and optional audio feedback. Well, Jargon-Bot will automatically detect business jargon or business speak...