Or, a restaurant website should include its menu in plain text, not just a PDF, and include its business hours. To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links...
Because it didn't look like a button, it was simply a plain text link that said "add to cart". The idea of spilt testing and conversion rate optimization are certainly not new, but there is a lot of room for improvement in the approach.
Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank. Content: Is determined by the theme that is being given, the text on the page, and the titles and...
When scrolling is necessary, use text or visual cues to encourage consumers to scroll to view the disclosure. Review the entire ad to assess whether the disclosure is effective in light of other elements — text, graphics, hyperlinks, or sound...
There are several CSS techniques for hiding content, including moving the content off-page (location-wise), using white on white text, etc. Depending on how the code resolves on the page, it could show up for any visitor to see (in plain sight).
Taglines are a great way to quickly translate purpose, but if you don’t have one another simple way is to place your site’s purpose in plain text in an obvious place (like the header or the top of the sidebar).
Plain old web pages Where possible include a link to the destination URL in the final content using appropriate anchor text. This is an excerpt of a search-informed content plan for a computer retailer that includes target keyphrases, content types...
Some of the more common A/B testing dogma you’ll hear is that headline copy should match your text ad copy or endorsements will raise your trust levels for the landing page. It should be plain with a quick glance.
We’re just talking about the various text fields that YouTube allows you to edit for each video. These text fields are not the only factor for YouTube ranking, but getting them right is essential. One exception always to embedding – it's good to...
Google will prompt you to upload a plain text file with the links you want to disavow. To disavow links, all you have to do is upload a text file, with one URL per line (full domain or specific page), of links you want Google to ignore.
Files can be uploaded in CSV or Plain Text with one entry per line. From a user perspective, this might affect a privacy setting or a change to the UI, while on the advertising side of things it usually has to do with a new feature or targeting...
Is it obvious from the grey “Sponsored” text that Google may be paid if the user clicks through and purchases? Google is a corporation, plain and simple, doing wonderful and not so great things. The FTC brought in a heavy-hitting litigator from...
Gmail also introduced multi-email, allowing power users to double their productivity by typing multiple emails at once, predictive text mode, and optional audio feedback. Well, Jargon-Bot will automatically detect business jargon or business speak...
Multimedia is critical and can put you ahead of competitors with plain text content, he advises. Inbound marketing software firm Optify recently examined three types of major breaking news events and the resulting opportunities for ranking on...
After Google came on the scene, some link builders (myself included), were pleasantly surprised to see our clients sites had very high rankings, even though our link building strategies had nothing to do with Google’s algorithm, or anchor text, or...
It’s almost an unfair advantage - the display is large and graphic, while your own site listing, even if you rank at the top, is plain text. A new Google search results page layout for places queries adds significant benefits for users, but poses a...
Plain Text on a White Background Think of your Facebook ads as a 100-year-old man running a marathon. Unless they’re this guy, the fatigue kicks in the second they go. Ad fatigue is the most common problem in Facebook advertising, so you need to...
This isn’t exactly surprising either, because pictures break up the plain text and you would expect the thumbnail to draw some attention against Google’s minimalist layout. The first SERP listed your typical text results all the way down the page...
Rather than being full image display ads, they are text ads with small 'avatar' style images. The ads are designed specifically for Gmail and look and function a little differently from regular text ads.
Google Suggest could be used to transmit secret messages in plain sight. The numbers are linked together into a chain which is converted into text using a separate program on the receiver's home PC, revealing the hidden message.
