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Text Only Bidding Strategy

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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Create a bidding strategy specific to mobile that makes sense for your business model He might consider bidding up his key terms after most other locksmiths have already closed for the day. Your landing page shouldn’t contain too much text, but...

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    After integrating new data points and adjusting its automated bidding strategy, the client saw lifts across the board in downloads, revenue, and lifetime value. As marketers continue to test new ways to drive awareness, engagement and sales via...

  3. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Have you had much success with that strategy in display versus search? Goodbye boring text ads, hello rich media. Whether you choose to use text, images, animation, or video, you've got endless creative ways to capture your target's attention and...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Will multiple internal links with the same anchor text hurt a site's...

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Run a report on the top 15 percent of your highest spend keywords — if the majority of them are unprofitable, then it’s time to review your bidding strategy. Some landing pages might not be working, or perhaps the AdWords conversion pixel isn’t...

  6. Guidelines for Running a Successful Competitor Brand Name Campaign

    Bidding on competitor-based keywords is often a highly debated topic when it comes to paid search strategy. With only a few advertisers bidding on competitor brand terms, your ads are more likely to stand out and each click should cost much less...