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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Content type: How does standard text content fare against video or other visual content amongst your audience? However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    These data pieces are tagged onto the bottom of the original text of the snippet and are not hyperlinked. This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if links are still important, the anchor text that these links use must be equally crucial, right? It definitely is important to have anchor text that is relevant to your site or webpage, but using your keywords as anchor text for all your...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check to ensure there are no forced attempts to use too much rich anchor text or have too many or too few links. A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign.

  5. What’s the Deal With Links From M.Biz? Should You Disavow?

    However, the reason that there are keywords there is because m.biz is simply taking the title of the page to which they are linking and using it as anchor text: Several times a week I get an email from a site owner who is asking whether they should...

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In addition, both the length of text and word text were ranking factors that increased from 2013 to 2014. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says...

  7. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    Muradov, who says he also recently illustrated the Centennial Edition of James Joyce's Dubliners for Penguin Classics, notes both Joyce and Tolstoy "are careful and selective with words, allowing the reader's imagination to collaborate with the...