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  1. How to Create a Social Media Friendly Landing Page

    Don't require mobile users to type several text boxes of information. Community managers can create great little posts that entice and pique the curiosity of friends and fans. We demonstrate every day that we can drive traffic from social media...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Bulk uploads are an opportunity for merchants to save time when creating new campaigns types, text ads or when adding extensions or keywords. Google has announced two new tools for Google merchants on the Google Commerce blog.

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The core of most PPC campaigns is text-based ads. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an inherent danger lurking in your...