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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Around lunchtime she received a text from Mike. Earlier that day, Don asked Lisa to develop a content marketing strategy...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Transactional messaging You don't want to give one email to everyone, but rather identify different groups and establish different messaging for different sets of customers. Mobile is the device that's always there, and it's revolutionizing how...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If the data shows that paths including exposure in both display and search account for a large portion of your conversions, you can modify your messaging in accordance with consumer behavior. The next time the user sees one of your banners or does...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    While Twitter is known to be the fastest social network to break news, it can also allow for speed pitching with the media via direct messaging or @messaging reporters tidbits of story ideas. What started out as a character only text-based...

  5. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones, feature phones, and tablets), including display, text messaging, search, and audio/video ads.