Other Google Update Checks (Penguin Included) This is going to be the summer of change on Google, and this article has only touched on some of the items known to be part of the Penguin and Panda algorithms and the coming attractions.
Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. If the anchor text isn't a natural fit in the content itself, put a link in your author bio.
Now link penalties are not as new as the other penalties mentioned here today, but the aggressive nature at which Google is applying them is a new phenomenon under the Penguin updates. Link buying is a practice that unless someone is very, very...
Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. In fact, link building is still legal (the referenced post was +1'ed by Google's John Mueller), you...
Penguin kicked spam and anchor text abuse in the knee. Good, normal people got slammed by Panda and Penguin. Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients.
But that's exactly what happened this past February, when I helped a company with a troubling unnatural link situation PRIOR TOits website getting hit by Penguin (or a manual penalty). Then I helped him craft an email to those people explaining the...
The first Penguin rollout would undoubtedly have used this data to begin drilling down into link quality. We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs sporadically (the last official update was...
Don't wait for Penguin 2.0, or the next wave of link message penalties to come out. Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy Bad Link Building Recovery After Google Penguin How to Identify a Link Profile Susceptible to Google Penguin In the initial Penguin update, the only sites we saw penalized had...
As SEOs (and that's who the book is targeted at apparently) we should all be quite familiar with Google's two major updates, Panda and Penguin, but speaking personally? Google Panda and Penguin The section on basics continues with anchor text...
Panda and Penguin have changed SEO forever and while many SEOs suffered as a result, most content marketers saw it as an awesome and welcome change. You can also create content by analyzing inbound link text
Google wouldn’t be wasting their time creating the Penguin Algorithm and imposing Manual Link Spam penalties if backlinks didn’t still make a big difference. Keep in mind that Penguin is just the latest anti link spam algorithm rolled out by Google.
After the rollout of the Penguin algorithm in April 2012, the infamous unnatural link warnings were sent by Google. So as we’re building the incident, whenever a webmaster analyst is saying 'OK, these are links not to trust,' we’ll include an...
Many of the companies hit by Penguin at some point hired an SEO company for link building. I’ve now analyzed more than 160 sites hit by Penguin, and the culprit every time was a horrible link profile.
This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin. Article directories were hit in the initial Penguin release on April 24, 2012. There isn't clear evidence that low-quality directories were...
One key element in Google's Penguin update was the inclusion of an organization's brand reach as a factor in SERPs. Additionally, link building, which has historically been focused on individual product keyword phrases, must now include a healthy...
I'd be interested in learning about other ways webmasters have overcome the footer link Penguin algorithm issue. We're all pretty tired of reading about the Google Penguin algorithm update and how devastating it has been to so many websites.
Since Penguin is an algorithm and not a penalty, there is nothing to reconsider. The following methodology will also work if you have been affected by Penguin. Since all of the major back link services have their own version of Google PageRank, we...
