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  1. Learning to Carry Your SEO Baggage

    Maybe the link exchanges you did in 2006 seem harmless enough. There may be unreachable sites, rankings may drop again before they rise, and certain partner sites may find it offensive that you insinuate a link from their site is something less...

  2. Are Scholarship Links Considered Unnatural by Google?

    For example, if the site had created all sorts of mini scholarships and that this was essentially the only type of link in their whole link profile, then this looks very much like a paid link scheme. Until recent years, it seemed that almost any...

  3. Your Job Is to Make Google Look Good

    People link to other sites when they believe that doing so benefits them. So how do they measure whether your page is a good for them to link to? Why would someone link to my site? The site they link to is being used as an authoritative source of...

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  4. Secret Sauce LoMo Tips for More PPC Sales

    Insanely easy to link GMB and AdWords AdWords makes it really easy to link Google My Business Import your business location(s) from GMB into AdWords for location: Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    The diversity of your link profile Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. These are low-hanging fruit for link-building campaigns.minutes