Local link building is too often overlooked within link building campaigns. I’ve had great experiences involving local link building throughout campaigns, gaining traction within very competitive search verticals, helping drive relevant and...
Let the webmaster know where the link is positioned on the page, the anchor text and where it points. Before using the Disavow Tool, one is expected to make multiple link removal requests on their own.
Are you the owner of a good quality site who has been asked to remove a link, or multiple links? When I'm auditing a link profile, it can sometimes be difficult to determine whether a link is natural.
Quoting from Danny Goodwin's post last week, these were the common link issues that caused drops in ranking: Sometimes a silver bullet isn't as obvious as link-baiting for tens of thousands of links. It can be as simple as having a set process for...
If you've been hit by Penguin 2.0 (or 1.0), you must heavily analyze your link profile and identify unnatural links to remove. I'm sure there are many of you reading this post that could use some mechanism for saving time, while also confirming...
The content is irrelevant; whatever link they are going to place won't be useful for the user, and likely won't get clicked. At the same time that authorship has become a focus, Penguin has hit and completely changed how SEO professionals approach...
Search engine wise you should make sure that if links are paid, that is, if money changed hands in order for a link to be placed on a website, that it should not flow PageRank; in essence, it shouldn’t affect search engine rankings.
All changes to link specifics including anchor text and landing page should be monitored. Although natural links should be seen as votes of confidence, sometimes a link is an agreed obligation for business partners, discounts, or other deals.
Those link issues were: That said, Link Research Tools has taken a deep dive into a couple of the Penguin 2.0 casualties mentioned on those lists: HOME24.DE and cheapoair.com. Last year after Google Penguin 1.0 launched, Glenn Gabe at G-Squared...
Having a single link means it can take exponentially more clicks to reach older content, which can make it harder for bots to find. Also, a single link means each subsequent archived index page (and the posts linked from it) is getting a smaller...
The company had never bought a link, was completely legit, and worked feverishly on their content marketing – yet they had 16 warnings and penalties. What is the natural way someone would link to your site?
While discussed many times, webmasters still struggle with shifting their link building activities to real SEO strategy. Last week Google announced the removal of thousands of link selling websites and we are hearing of a manual spam penalty...
However it is also important to ensure you understand factors such as how design impacts SEO, the link between usability and SEO, how readability impacts SEO and the differences between content and information and technical architecture.
If the anchor text isn't a natural fit in the content itself, put a link in your author bio. There's a lot of panic and turmoil right now in the world of link building, but there doesn't have to be – you just have to learn how to be a badass link...
If you can get information on whether the link is an image or a text link, that is helpful but not necessary. Boy, do I love link data. Link Research Tools (which pulls from a variety of sources) Whether the link is nofollowed or followed.
Link buying is still around, but Google has taken a very special interest of late, in deterring if not eliminating this practice. The Good Ol' Way #3: Link Buying Prior to that, just be sure the seller did a decent job of hiding the link...
A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of conversion (i.e.your website and your blog. And content that is feature-rich, like online video (YouTube – a Google...
In fact, link building is still legal (the referenced post was +1'ed by Google's John Mueller), you just have to go about it the right way. I don't believe that any of these metrics is the "new link", but, they provide an excellent way to for...
But again, promoting more does not mean posting the same link on Twitter 10 times a day! Be sure to link all your blog posts in the series to each other and promote it as a content resource on your blog by placing it either under Resources on your...
Engineering a Link As search engines have changed what they are looking for, the efforts we make as link builders have changed as well. It is becoming more common for "link building" campaigns to be built containing efforts around social media...
