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Text File Trademark Issues

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  1. Search and the Law: Attorney Clarke Douglas Walton

    It revolves around 2 issues: 1) Whether the use of a keyword to trigger a PPC advertisement may be trademark infringement in certain circumstances; and 2) whether that particular company's trademark is used in the advertising text – when is it...

  2. Copyright Law: What Search Marketers Should Know (Part 1)

    People need to understand that for most Web site content on the Internet– original articles, text, videos, music, images, etc.somebody probably owns the copyright to that content.explains Clarke Walton, trademark attorney for the Walton Law Firm...

  3. Copyrights, Trademarks and Search Engines

    Text content is not the only content that can be copyright or trademark protected under the law. While a judge's opinion had originally ruled that the sale of trademarked terms as keywords was lawful (in the GEICO case), the lingering issue was the...

  4. Search Engines And Legal Issues

    Trademark issues with search engines are growing, as merchant ponder how to deal with affiliates and others who purchase terms that may also be their trademarks. Also, note that at the very end, the ability for people to easily find a trademark...

  5. Search Engines and Trademark Issues

    The auction style of bidding that ensues in paid search engines led several trademark holders to File complaints, because unauthorized websites have been able to place bids on keyword terms which may also be considered generic phrases by the...

  6. Search Engines and Trademark Issues

    The auction style of bidding that ensues in paid search engines led several trademark holders to File complaints, because unauthorized websites have been able to place bids on keyword terms which may also be considered generic phrases by the...