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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. AdWords Editor Google's tool update includes changes to AdWords Editor, a...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    See the story by Lucia Moses in Adweek, "Video hungry newspapers let outsider play editor" . In 2012, NDN acquired Mochila, the web's leading syndication marketplace for text and photo. NDN ranks ahead of Amazon sites, VEVO, Microsoft sites, Vimeo...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Editor's note: This column originally was published on April 8, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. Content: Is determined by the theme that is being given, the text on the page, and...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    For the Writer or Editor Make sure all display text renders on the image when you hover over it (the alt attribute). Launching a website is a little like making homemade soup. You’ve got many ingredients coming together, and before you’re done...

  5. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    That's what we'll be doing, so it's important to copy your unnatural links from Excel to a text editor. I use Textpad, but you can copy your urls to any text editor. Copy URLs to Text Files You can use Screaming Frog in "List" mode, which means it...

  6. Product Listing Ads: How to Maximize Your Returns

    Using AdWords Editor or the API you can even include these in your feed and synchronize them automatically. This is like your ad text and can be different for each ad group. Google Shopping's vertical product-specific results were later shifted to...

  7. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Google Catalogs is set up to allow consumers to browse by category, browse by brand or browse the Editor’s Pick/Featured Catalogs (which is, as of now anyway, a position that is not for sale). When grouping annotations the publisher has to pay...