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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level. These are low-hanging fruit for link-building campaigns.minutes While the direct impact on SEO is very low, these...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to build more human engagement around the content and think about how you can get this...

  3. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Furthermore, you can separate campaigns by targeted regions, to make sure maximum budget is flowing to your ideal demographic. This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and adjusting ad group names and...

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account. The new offer extensions appear in the ad content and are specific to coupons, discounts, rebates, etc.

  5. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    If you want prime real estate there, you’re either going to have to dish out some exceptionally relevant content or buy your spot through ad campaigns. The Panda update targeted low value on-page optimization focusing on duplicate content and...