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  1. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Furthermore, you can separate campaigns by targeted regions, to make sure maximum budget is flowing to your ideal demographic. This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and adjusting ad group names and...

  2. Top 10 High Impact Google AdWords Innovations to Watch Now

    These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account. The new offer extensions appear in the ad content and are specific to coupons, discounts, rebates, etc.

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    If you want prime real estate there, you’re either going to have to dish out some exceptionally relevant content or buy your spot through ad campaigns. The Panda update targeted low value on-page optimization focusing on duplicate content and...

  4. Google AdWords for Video Launches with Improved Targeting on YouTube

    The most significant change for experienced video advertisers is that campaigns will now be able to demographically target 10x more users on YouTube. They form the foundation of Google’s latest AdWords platform change which brings video advertising...