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  1. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Have you had much success with that strategy in display versus search? Whether you choose to use text, images, animation, or video, you've got endless creative ways to capture your target's attention and engage them with the content of your ad.

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers...

  3. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    Keep these caveats in mind as you're mapping out your adCenter strategy. Stay away from Flash: Avoid using extensive Flash and images – and make sure you're including sufficient text to give the visitor (and the search robot) a good idea of the...

  4. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Link building is tough, so plan your strategy properly, build the correct links and track the progress of your strategy. Regardless of length, always remember to provide valuable, interesting content that incorporates SEO best practices.

  5. SearchDay | SEO Dreams are Made of This

    His appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy. Google Analytics Now Tracks Flash Content Posted by Nathania Johnson Nov 18, 2008 Google Analytics...

  6. SEO Baseline: U.S. Presidential Election 2008

    An early strategy of the Obama team (including possible non-solicited evangelists and supporters) may also be to use a reputation management style of SEO and target multiple favorable domains for election-related terms.

  7. The Big Picture - Well-Rounded SEM for SMBs, Part 1

    Make Your Ads Better – Three Powerful Techniques by Andrew GoodmanNon-Text Contextual Ads: Quality Score and Bidding Strategy by David Szetela 4 Ways Google AdWords can Increase Small Business Profits by yours truly