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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It specifically discusses how companies can handle content like pictures or text, and what that meant in terms of liability. Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    As search strategies evolve, it is becoming more and more apparent how important quality optimized content really is. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Always make anchor text contextual, never link to transactional/commercial content unless you are talking specifically about it. Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    So, understanding that Panda focuses on engagement, webmasters impacted by our bamboo-eating friend need to hunt down problematic content, functionality, usability issues, advertising issues, etc. If you’ve been impacted by Panda, and it’s a high...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Russia, India, Brazil, and China all prove to be establishing a better base of mobile advertising due to the constant growth these countries are...