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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  2. The 2014 Super Bowl Commercials Just Kicked Off

    Super Bowl Ad Stats In fact, both football fans and digital marketers can now get a sneak peek of some of this year's Big Game ads on the YouTube Ad Blitz pregame gallery. The most shared ad of all time is a Super Bowl ad – "The Force - Volkswagen...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more. Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.