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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Not all product categories are eligible (e.g.books is a closed category) and only products that win the buy box are eligible to have their ads show up. This one’s a little out of the box. They have to be on a plain white background without any text...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    You can also use Keyword Planner, Ubersuggest, or Google’s search box suggestions to identify conversational queries. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google...

  3. What Does Google's Link Schemes Update Mean for Guest Posting?

    Each link has to be reviewed by a human, and each link has to make sense, whether that link is in the bio box or it's an in-content link. Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links" (quoted verbatim)

  4. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    If your CMS or ecommerce database supports it then the process can be easy: check the box, give it the address to upload to.done. By writing your ads to contain these parameters, and writing a script to pull the values from your PLA-specific Google...

  5. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    We'll use "Contains" for the first filter and enter your website's full domain name (including protocol) in the text box for the HTML code (i.e.http://www.example.com). Click "Configuration" and then "Custom" to open up the Custom Filter...

  6. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Halloween - Candy corn and/or pennies in a cardboard box Unattended litter box - Distinct boquet of ammonia with an earthy undertone macarena step-by-step", or even "what it means when you text hey girl good night but she doesn't answer", Google...