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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Not all product categories are eligible (e.g.books is a closed category) and only products that win the buy box are eligible to have their ads show up. This one’s a little out of the box. They have to be on a plain white background without any text...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    You can also use Keyword Planner, Ubersuggest, or Google’s search box suggestions to identify conversational queries. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google...

  3. What Does Google's Link Schemes Update Mean for Guest Posting?

    Each link has to be reviewed by a human, and each link has to make sense, whether that link is in the bio box or it's an in-content link. Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links" (quoted verbatim)

  4. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    If your CMS or ecommerce database supports it then the process can be easy: check the box, give it the address to upload to.done. By writing your ads to contain these parameters, and writing a script to pull the values from your PLA-specific Google...