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Text Book Publishers

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  1. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    The contrived billboard type Facebook posts and robotic Tweets may have been sufficient yesterday but today's top brands are acting more like publishers, staffed with social editors in a newsroom style setting and mobile photographers are bubbling...

  2. Google Catalogs Design Tips: How to Best Showcase Your Products

    The dimensions of a publishers’ printed catalog may be influenced by factors such as postal rates, the cost of storing boxes of catalogs at the fulfillment center, printing costs or even the impression the business wishes to make (a luxury...

  3. SearchDay | Small Business Site Architecture

    Google Reaches Agreement with Authors, Publishers for Book Search Posted by Nathania Johnson Oct 28, 2008 Google has reached an agreement with the Authors Guild and the Association of American Publishers (AAP), which represented a broad class of...

  4. Highlights from the SEW Blog: March 24-28, 2008

    Some publishers are getting up in arms over a new feature from Google, which allows users to search a publisher's site without leaving the SERP. Some people are looking for the right book to learn everything there is to know about SEM.

  5. Search Marketers' Wish Lists

    In terms of my biggest wish of all, I'd like full transparency from all publishers/networks – to know exactly where my money is going at all times. I'd love to get phone book style click reports. My 2008 wish is for more influence over sites...

  6. Copyright Law: What Search Marketers Should Know (Part 1)

    While a much greater degree of tracking, legal clarification, and enforcement is in place to expose online copyright infringement, it is still very common and taking on new forms as new technologies and online publishers emerge.