According to Lee Odden, author of the book "Optimize": “When a SEO and content marketing strategy work together, repurposing content means additional SEO assets to attract search traffic on many different variations of a theme.
Seth Godin published a book a few years ago called "The Big Red Fez" – rather than repeat all the key concepts, I can state simply is it's all about bananas – users finding what they need from obvious choices.
Drilling down the long list of best practices of building a better website covered by Murtagh in her book, highlighted are some of the top tier reminders when it comes to leveraging the social media and organic online publicity from your website...
In an fantastically fun and informative keynote, Jeff Ma, the man behind the MIT blackjack team that became the inspiration for the book "Bringing Down the House" and the Kevin Spacey movie, "21. Google searches are in Spanish.
Browse our entire vampire book collection – vampire novels, historical reference books, and teen vampire fiction. By now, everyone in the ecommerce search engine world – including digital marketers and content writers – knows about the Google Panda...
As seen in the screenshot below, non-government sites rank about the DOJ campaign site, as do image results, news results, and book results. While the DOT site ranks on page one of the Google results, it is unfortunately, ‘below the fold’ requiring...
It promises a good dose of outrage (if not simple rage), and echoes the archetypal story of the weakling redeemed (think of the scrawny guy getting sand kicked in his face in the Charles Atlas ads, or the plot of Captain America, or just about any...
Press releases for SEO have always had a set of best practices for search marketing, but with Google’s new updates it is more important than ever to follow the rule book and avoid the possibility of Google’s duplicate content issues.
SEO Book (Firefox) You can use this is conjunction with the Google keyword tool to see search volume results. The SEOBook Toolbar offers a wealth of website data including Google PageRank, backlinks count from Open Site Explorer, Majestic SEO...
That Game of Thrones is a book and gives the author, publisher and publish date along with some related search queries comparing with other books. Next is a cover search, which allows you to take a snap shot of a CD, DVD, book cover or video game...
The PDF was then printed into a beautiful book – handbound, thumb indexed pages held together in a marbled paper hardcover, the golden Google logo clearly indifferent to whatever Internet horrors it may contain.
In his book "The Filter Bubble: What the Internet is Hiding From You" and thought provoking TED talk, Internet and political activist Eli Pariser makes a broad argument about how the Internet and technology in general is evolving to keep us in a...
Many websites have successfully practiced search engine optimization (SEO) "by the book," following all of Google's "white hat" quality guidelines and found success. Your site's ranking in Google search results is partly based on analysis of those...
Fresher Images across result types”, mobile, and tablet, Google has adjusted the thumbnail sizes to rich snippet results for recipes and applications, movie posters, shopping results, book results, and news results, among others.
Around one in ten Americans with annual household incomes of $75,000 or more own a tablet PC or e-book reader, while fewer than 5% of households earning less than $50,000 per year contain one of these devices.
Those selected for testing must pass a two-part open-book exam, consisting of 24 theory questions and 150 simulated evaluation tasks. Last month, we wrote about how Google’s human search quality raters assign URL ratings, based on their leaked 120...
This consisted of shopping, images, video, news, and book listings. A great tool to monitor your Google organic click-through rate is the Search Queries section of Google Webmaster Tools. Hand-feeding Google, Covering your SERP Assets" discussed...
It is important to state at the outset that “Critical Thinking” by “Doc” Sheldon Campbell is intentionally not a “how to” book. I asked Campbell in advance of reviewing the book, if the interest in critical thought (per se) pre-dated his SEO...
Unfortunately, treating this topic definitively would take writing a small book. There are other ways to accomplish the same thing, via rel canonical meta tags and URL normalization and parameter handling in the Bing and Google webmaster toolsets...
This trusted tool from SEO Book has been updated for compatibility with Firefox 4, improved speed, increased compatibility with the "new Google search result format" (presumably social search elements), and some bug fixes.
