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  1. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    Consisting of itineraries and general resort information provided by the holiday operators, nobody would suggest that this content belonged to the site to begin with – but nobody could argue that this content wasn't useful for people looking to...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    The best SEO professionals are continually testing, observing, and validating to form proactive search engine optimization methods, not just taking a page from everyone else's book. More importantly, Technographics data from Forrester Research...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Timing can make a difference and Dan Zarrella studied timing in his recent book “The Science of Marketing”. What started out as a character only text-based microblogging service with little visual opportunity, Twitter is dipping a tweet into the...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    For Amari that was creating supporting information and a clearer call-to-action up-front by finding out that online users were ready to book a room on their first visit to the website, i.e.they were lower in the marketing funnel.

  5. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    In an fantastically fun and informative keynote, Jeff Ma, the man behind the MIT blackjack team that became the inspiration for the book "Bringing Down the House" and the Kevin Spacey movie, "21. No longer is the content about text and images.

  6. Google Catalogs Design Tips: How to Best Showcase Your Products

    The dimensions of a publishers’ printed catalog may be influenced by factors such as postal rates, the cost of storing boxes of catalogs at the fulfillment center, printing costs or even the impression the business wishes to make (a luxury...

  7. Government SEO is Broken

    As seen in the screenshot below, non-government sites rank about the DOJ campaign site, as do image results, news results, and book results. A keyword-rich inbound link / internal navigation profile: Pages linking to the content use keywords as...

  8. Search Marketing & the Fine Art of Nexting

    It promises a good dose of outrage (if not simple rage), and echoes the archetypal story of the weakling redeemed (think of the scrawny guy getting sand kicked in his face in the Charles Atlas ads, or the plot of Captain America, or just about any...