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  1. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    Consisting of itineraries and general resort information provided by the holiday operators, nobody would suggest that this content belonged to the site to begin with – but nobody could argue that this content wasn't useful for people looking to...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    The best SEO professionals are continually testing, observing, and validating to form proactive search engine optimization methods, not just taking a page from everyone else's book. More importantly, Technographics data from Forrester Research...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Timing can make a difference and Dan Zarrella studied timing in his recent book “The Science of Marketing”. What started out as a character only text-based microblogging service with little visual opportunity, Twitter is dipping a tweet into the...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    For Amari that was creating supporting information and a clearer call-to-action up-front by finding out that online users were ready to book a room on their first visit to the website, i.e.they were lower in the marketing funnel.