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  1. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Timing can make a difference and Dan Zarrella studied timing in his recent book “The Science of Marketing”. What started out as a character only text-based microblogging service with little visual opportunity, Twitter is dipping a tweet into the...

  2. The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]

    As SEOs (and that's who the book is targeted at apparently) we should all be quite familiar with Google's two major updates, Panda and Penguin, but speaking personally? He's written an incredibly comprehensive link building e-book that's nicely...

  3. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    In an fantastically fun and informative keynote, Jeff Ma, the man behind the MIT blackjack team that became the inspiration for the book "Bringing Down the House" and the Kevin Spacey movie, "21. No longer is the content about text and images.

  4. Google Catalogs Design Tips: How to Best Showcase Your Products

    The dimensions of a publishers’ printed catalog may be influenced by factors such as postal rates, the cost of storing boxes of catalogs at the fulfillment center, printing costs or even the impression the business wishes to make (a luxury...

  5. Government SEO is Broken

    As seen in the screenshot below, non-government sites rank about the DOJ campaign site, as do image results, news results, and book results. A keyword-rich inbound link / internal navigation profile: Pages linking to the content use keywords as...

  6. Search Marketing & the Fine Art of Nexting

    It promises a good dose of outrage (if not simple rage), and echoes the archetypal story of the weakling redeemed (think of the scrawny guy getting sand kicked in his face in the Charles Atlas ads, or the plot of Captain America, or just about any...

  7. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Press releases for SEO have always had a set of best practices for search marketing, but with Google’s new updates it is more important than ever to follow the rule book and avoid the possibility of Google’s duplicate content issues.

  8. Google Images Define Words in New Dictionary

    Two artists from London, Ben West and Felix Heyes, are the actual brains behind the 1,240 page book containing 21,000 visual definitions. How is such a book delivered? The PDF was then printed into a beautiful book – handbound, thumb indexed pages...

  9. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    In his book "The Filter Bubble: What the Internet is Hiding From You" and thought provoking TED talk, Internet and political activist Eli Pariser makes a broad argument about how the Internet and technology in general is evolving to keep us in a...

  10. Social TV Grows Up: Communities and Advertisers Flock

    Enter GetGlue, the community that asks people what they‟re doing – whether it’s watching a TV show, watching a movie, watching sports, listening to music, playing a video game, reading a book, thinking about a celebrity, or thinking about a topic.