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  1. The Evolution of SERPs and User Behaviors

    From this, three main areas stick out on what we need to do better based on how people are using SERPS. Visual elements are more attractive than text. And they improve a lot. Since 2011, Google has updated its algorithm 83 times, and that’s only...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    All time estimates are averages based upon the usage of tools and for a site that is small to medium size. Check to ensure there are no forced attempts to use too much rich anchor text or have too many or too few links.

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In addition, both the length of text and word text were ranking factors that increased from 2013 to 2014. Based on the results above, Searchmetrics says content factors are categorized as follows: The study, which is focused solely on Google...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    To use this feature you have to have text numbers not images and add a small script to your website. Rule-Based, where you only use a unique phone numbers for specific campaigns. Google can now dynamically change the phone number based on the...