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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    All time estimates are averages based upon the usage of tools and for a site that is small to medium size. Check to ensure there are no forced attempts to use too much rich anchor text or have too many or too few links.

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In addition, both the length of text and word text were ranking factors that increased from 2013 to 2014. Based on the results above, Searchmetrics says content factors are categorized as follows: The study, which is focused solely on Google...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    To use this feature you have to have text numbers not images and add a small script to your website. Rule-Based, where you only use a unique phone numbers for specific campaigns. Google can now dynamically change the phone number based on the...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    These pages are not intended for users unless they are using a limited or text browser. And even if the engines do attempt to index the content, they often seem to have little confidence they can accurately represent the state most relevant to the...

  6. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The core of most PPC campaigns is text-based ads. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an inherent danger lurking in your...