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  1. Secret Sauce LoMo Tips for More PPC Sales

    Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to reflect local information. Utilizing data from Google Shopping to influence text...

  2. The Evolution of SERPs and User Behaviors

    From this, three main areas stick out on what we need to do better based on how people are using SERPS. Visual elements are more attractive than text. And they improve a lot. Since 2011, Google has updated its algorithm 83 times, and that’s only...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    All time estimates are averages based upon the usage of tools and for a site that is small to medium size. Check to ensure there are no forced attempts to use too much rich anchor text or have too many or too few links.

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In addition, both the length of text and word text were ranking factors that increased from 2013 to 2014. Based on the results above, Searchmetrics says content factors are categorized as follows: The study, which is focused solely on Google...