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  1. 4 Google Changes and How Online Merchants Can Adapt

    This month Google begins using Google+ user information to accompany products in the form of user reviews, advertisements, and similar material. Consider Anchor text. For cumulative Google algorithm changes, Moz has a handy Google algorithm change...

  2. How To Control Google’s Largest Search Partner: AOL Search

    These users will respond to your advertisements differently than the masses and should be treated differently than the masses. For the term ‘car insurance’, AOL is showing four ads above organic listing opposed to Google which normally shows three...