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  1. 4 Google Changes and How Online Merchants Can Adapt

    This month Google begins using Google+ user information to accompany products in the form of user reviews, advertisements, and similar material. Consider Anchor text. For cumulative Google algorithm changes, Moz has a handy Google algorithm change...

  2. How To Control Google’s Largest Search Partner: AOL Search

    These users will respond to your advertisements differently than the masses and should be treated differently than the masses. For the term ‘car insurance’, AOL is showing four ads above organic listing opposed to Google which normally shows three...

  3. Google Guilty of Defamation; Google/Apple Extend Search Deal & Latest Search News

    Get the most SEO value out of an ongoing series by figuring out regular intervals (weekly, biweekly, monthly), using an editorial calendar, interlinking the series, maximizing anchor text, and tagging posts to serve the most effective advertisements.

  4. 5 Overlooked Actionable Benefits of Attribution

    You can successfully negotiate smaller windows using purchase path data, and at other times negotiate paying a lower cost when other CPA advertisements from other networks are in the same path. Once a large enough sample size has been generated, we...