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Tests Small Test

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  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    These same people can help test it. On small sites without any tools, you can navigate to each page to make sure they all work. It’s a small branding opportunity that lends credibility to your site. If you can rally your team around these tests, no...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Oh and there will be ads (er, "sponsored content") as part of a "small test. Facebook tests larger photos and icons to increase the prominence of links – Inside FacebookNew link format test features bigger photos, no headline/summary, and domain...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    If that's the case, one thing you can do in addition to giving them your estimates as to what difference you can make, is showing them you can start small – you don't have to throw 100 percent of your traffic into the same test.

  4. How to do Awesome SEO Keyword Research for a Standard Website

    The beauty of running several tests on your keywords is that it if a keyword isn’t suitable from one point of view, it can be from another – but everything is done in a consistent manner so you don’t need to argue with your team or your client...

  5. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Additionally, if you’re running any type of test, be it landing page or ad, send out a few reports on test progress each week, including the hypothesis of why you're running the test and how statistically significant the results are so far.