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  1. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    For a top-level overview of the competitive landscape, make the columns your individual metrics that you want to track such as ad copy, top keywords, offer, landing page, CPC, etc. What type of content do they have on their landing pages?

  2. 5 Critical Factors for Optimized Mobile PPC Targeting

    The second landing page rendered properly but was a bit squeezed for my device's screen. The third page is poorly optimized for mobile, PCs and just about any device (sorry to be picking on anyone). For example, I arrived at the three landing pages...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to your site.