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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Enroll in New Beta Products Google AdWords and Bing Ads launch beta products frequently. In fact, just recently we launched a new beta for this client that completely changed how we will manage their account going forward (see graph below).

  2. 26 Free Must-Have Tools for PPC Success

    Convertable is a free lead generation tracking service (in beta). Doctors have expensive medical devices like MRI machines and tests. This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests.

  3. YouTube Live Adds Real Time Analytics, Paid Live Streaming & More

    In September 2010, YouTube started rolling out an unnamed live streaming beta platform, which allowed certain YouTube partners to stream live content on YouTube. Based on the results of its initial tests, YouTube decided to roll out the platform...

  4. Real Names: Google+, Government & The Identity Ecosystem

    We have Schmidt saying, “So the solution of course that we’ve come up with is called Google+, which is in essentially early beta, and it looks like it’s doing very well so far. So the solution of course that we’ve come up with is called Google...

  5. Why Your Organization Needs a Culture of Testing & How to Make it Happen

    Often, these are fed by anecdotal feedback, the latest trend you hear at a conference or the newest bright, shiny object in beta from the search engines. Not only might seasonality play into the equation, but you also need to make sure that as you...