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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    A/B and multivariate tests can have a serious impact on a website’s performance. Give these tests some time to run, and gather data about your site visitors that will help you draw conclusions about what is working and what isn’t.

  2. Google Tests Knowledge Graph with “In the News”

    Google is testing a new Knowledge Graph feature called "In the news," per reports. According to Search Engine Land, searching for reality star Jill Duggar of TLC's 19 Kids and Counting on September 10 yielded the news box in the search results with...

  3. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Only 34 percent allowed shoppers to "easily iterate on their query by prefilling it in the search field on the results page, despite the fact that, according to our tests, users frequently need to iterate on their query - on average, 65 percent of...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Out of the first 80 tests that were launched, they were able to generate more than 25,000 incremental inquiries, increase their lead value, and gain more than 100 important insights. Photographic images have been driving more response consistently...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    On the flip side, there is also risk with conducting tests and differentiating your traffic sources. The best way to conduct testing while maintaining your core momentum is to create tests outside of your core campaigns when possible, and establish...

  6. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    You make an appointment with your doctor and she runs a series of tests. I provided initial P4.0 findings on my blog, which covered the power of the nuclear option, subject matter experts surging, forums benefitting, Phantom victims recovering, and...