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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Back in 2004, we knew that Amazon.com was already doing more than 200 marketing optimization tests at any given time. Even today most companies average between two and five tests a month. So imagine if Amazon has not scaled the amount of tests they...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I have conducted usability tests with different branches of engineers (chemical, mechanical, electrical, systems, etc. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    What tests have my competitors been running, and what can I learn from them? This drilled-down version will also allow you to identify if your competitors have been running any tests.Testing can be intuited by looking at the recent history of ads...

  4. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Google's policy on illegal drugs and psychoactive substances states that the search engine does not allow: the promotion of illegal drugs, legal or synthetic highs, herbal drugs, chemicals and compounds with psychoactive effects, drug...

  5. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    Facebook is continually running tests on the news feed that users see when they log into Facebook in order to discover ways that encourages people to interact or update themselves more. Facebook has announced some changes to how people see updates...

  6. 5 Critical Factors for Optimized Mobile PPC Targeting

    It's OK to run some initial tests via mobile to get your feet wet; but mature campaigns need a thoughtful, purposeful mobile strategy in order to win big. If you don't have a clear strategic plan for mobile, and you aren't ready to at least conduct...

  7. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    It's important to remember, what appears on the first page of search results can vary greatly, as Google tests different features, and based on the type of search being conducted. When it comes to Google's search algorithm, there's still a lot of...