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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    On the flip side, there is also risk with conducting tests and differentiating your traffic sources. The best way to conduct testing while maintaining your core momentum is to create tests outside of your core campaigns when possible, and establish...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    You make an appointment with your doctor and she runs a series of tests. I provided initial P4.0 findings on my blog, which covered the power of the nuclear option, subject matter experts surging, forums benefitting, Phantom victims recovering, and...

  3. PPC Management: Your Past, Present & Future

    Reviewing ad tests, regularly analyzing search query data, and various other tasks should be completed on a regular schedule. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Back in 2004, we knew that Amazon.com was already doing more than 200 marketing optimization tests at any given time. Even today most companies average between two and five tests a month. So imagine if Amazon has not scaled the amount of tests they...