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  1. The Rise of the User Experience Marketer

    UserTesting: Become an expert in creating and evaluating user tests. Data derived from these tests can then further justify or disprove qualitative information about how users feel. I’ve seen firsthand the power of user testing, but usability tests...

  2. In-depth introduction: Expected shortfall

    Weird or pragmatic: VAR-based back-tests for expected shortfall Banks using the internal models approach would be required to conduct quarterly back-tests of VAR at a 99% confidence interval, applying a one-day holding period.

  3. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Review all of your ad tests and pause any losing ads. So often, ad copy tests are done on the fly – one ad is beating the others, and you need to come up with a new challenger immediately. Use your down time to develop an ad testing matrix to guide...

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    A/B and multivariate tests can have a serious impact on a website’s performance. Give these tests some time to run, and gather data about your site visitors that will help you draw conclusions about what is working and what isn’t.

  5. Google Tests Knowledge Graph with “In the News”

    Google is testing a new Knowledge Graph feature called "In the news," per reports. According to Search Engine Land, searching for reality star Jill Duggar of TLC's 19 Kids and Counting on September 10 yielded the news box in the search results with...

  6. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Only 34 percent allowed shoppers to "easily iterate on their query by prefilling it in the search field on the results page, despite the fact that, according to our tests, users frequently need to iterate on their query - on average, 65 percent of...