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  1. PPC Management: Your Past, Present & Future

    Reviewing ad tests, regularly analyzing search query data, and various other tasks should be completed on a regular schedule. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Back in 2004, we knew that Amazon.com was already doing more than 200 marketing optimization tests at any given time. Even today most companies average between two and five tests a month. So imagine if Amazon has not scaled the amount of tests they...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I have conducted usability tests with different branches of engineers (chemical, mechanical, electrical, systems, etc. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine...