While these tests were largely informal and consisting of a small sample size, they are still interesting to note. Google officially rolled out its local carousal results to all U.S.users last week for select verticals like hotels and restaurants...
There was variability in the analysis, so the data and recommendations should be used as a guide, and not a substitute, for performing your own ad copy tests. It covered more than 300 million ad impressions over a 30-day period in the travel industry.
The same tool that allows users to use A/B content tests on their site is now available through an API. Testing Without Redirects: When performing A/B tests with Content Experiments, the snippet of code you place on your "A" page redirects users to...
They run a series of in-house tests to see if it works. Disclaimer: This column contains ideas that advocate radical changes to the SEO strategy for many web publishers. This may or may not be the best thing for you to consider for your website.
Check the status of any ad tests currently running Stop any tests that have reached statistical significance and apply winning ads across those groups I often hear the following from marketers: "I tested my ads six months ago and we learned that...
In fact, the best results come from doing small tests (IE testing how they interact with a certain section of your site) with a small number of users, typically no more than 5. They'll check the servers and hosting to make sure there's no downtime.
Bing followed it up with man-on-the-street live tests in front of rolling cameras in the San Francisco Bay area. As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I-70 with an offer of their own.
Cutts also suggested that you could run tests to experiment with different meta descriptions on high traffic pages to see if it results in more visits. In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the...
Group your tests in a way that makes sense and will help you learn and take action on the results. The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done.
Google Tests New Interface for Related Image Searches – Google Operating SystemCollage replaces thumbnails above the results: Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt.
Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...
We had been running a number of A/B tests and seeing good results but this didn't give any visibility into how visitors were experiencing our site; how they were thinking about it. Online commerce continues to growth in the double digits every...
So when you're doing conversion tests, and you're saying, "how can we get a 5 or 10 percent lift on specific pages? Getting the mobile experience wrong can be deadly to your bottom line. You don't turn off customers with a bad mobile site and lose...
Tourism Australia constantly tests stories and reactions, knowing that … That was the question facing Australia back in 2010 when they embarked on their ambitious “There’s nothing like Australia” campaign.
What types of tests are available. If you need to convince stakeholders internally to run tests on your site, one tactic you can use to reduce anxiety is limiting the amount of people that are thrown into the tests.
Case in point is something that I like to call "pixel optimization" within paid search ads: many search marketers run ad tests on things like the punctuation that is used at the end of their ad copy and come up with assertions like "I have proven...
Then, in a much protested move, Google silently removed advertisers’ ability to conduct statistically valid split tests (they later relented) in favor of a more “egalitarian” system (in which split testing brilliance was no longer rewarded).
So remember that great testing results can sometimes be a result of a series of bad or "failed" tests. It never fails to amaze me how many people have that concern. But it is a valid one, nonetheless, and I've learned to handle it with both logic...
There are three quick tests people can use actual search results for, but these are the tip of the iceberg when it comes to analyzing your SEO world. Most practitioners and managers of search engine optimization (SEO) functions have come to...
You don't have to run A/B tests or take a guess at what the user wants; you can almost always be certain what the user is looking for. Rankings were easier to attain, competition was lower, and it was comparatively easier to optimize for pages that...
