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  1. Google Analytics Finally Gives Developers Content Experiments API

    The same tool that allows users to use A/B content tests on their site is now available through an API. Testing Without Redirects: When performing A/B tests with Content Experiments, the snippet of code you place on your "A" page redirects users to...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    What types of tests are available. If you need to convince stakeholders internally to run tests on your site, one tactic you can use to reduce anxiety is limiting the amount of people that are thrown into the tests.