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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  2. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Here are their top recommendations for 27 free, must-have tools for PPC success. I was doing in-house PPC at the time, and we...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Put together a list that includes both successful direct competitors who are very active in PPC as well as top companies in a similar industry or with the same business model. Let’s face it, not only is PPC getting more competitive, but the...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    And this is really where the magic happens ‐ where your website talks to your testing tool, and your testing tools says I want this person to see this variation. You can see this in direct mail, product catalogs, store coupons, etc.just like you...

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. You can either use a quality score monitoring tool such as Tenscores, or for a more detailed report with a greater degree of accuracy, use...

  6. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    I feel like a corporate tool, and besides, they’ve got too much padding and support and are screwing up my natural gait. Even if this work doesn’t make it into your ads and landing pages, it can still inform the spirit and direction of your...