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  1. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. Landing page optimization continues to be a growing conundrum for many brands, especially when...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools. This post will cover some specific examples from a tool called www.ispionage.com and a few...

  3. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Use this easy-to-use tool to quickly create keyword sets in all match types. Build out your keyword list in minutes with this tool.

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    A good tool to help you answer some of the questions posed is SpyFu. Excel is the recommended tool of choice to help facilitate this. For a top-level overview of the competitive landscape, make the columns your individual metrics that you want to...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    And this is really where the magic happens ‐ where your website talks to your testing tool, and your testing tools says I want this person to see this variation. When you running a test, there's usually not a lot of information that you need to...