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  1. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Use this easy-to-use tool to quickly create keyword sets in all match types. Build out your keyword list in minutes with this tool.

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    A good tool to help you answer some of the questions posed is SpyFu. Excel is the recommended tool of choice to help facilitate this. For a top-level overview of the competitive landscape, make the columns your individual metrics that you want to...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    And this is really where the magic happens ‐ where your website talks to your testing tool, and your testing tools says I want this person to see this variation. When you running a test, there's usually not a lot of information that you need to...

  4. Does Your PPC Budget Match Your Conversion Optimization Budget?

    We broke up clay subsoil with mattocks (think medieval executioner tool with an axe head added for good measure), added tons of organic matter, babied the plants for hours in nutrient baths, mulched heavily, and raised the beds high above the...