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Testing Tool Content Experiments

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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. Enhanced reporting tools will allow analysis directly in AdWords in a...

  2. Google Analytics Finally Gives Developers Content Experiments API

    Testing Without Redirects: When performing A/B tests with Content Experiments, the snippet of code you place on your "A" page redirects users to the "B" page. Server-Side TestingContent Experiments in Google Analytics currently only allows for...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    Optimizely, Google Content Experiments, Unbounce). And this is really where the magic happens ‐ where your website talks to your testing tool, and your testing tools says I want this person to see this variation.

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Run content experiments to test images and presentation of content. Use the Keyword Tool to find any obviously unwanted phrase match keywords. Conversion data should always be the core driver in determining ad success or failure, but it’s generally...

  5. Google Website Optimizer Launches Over Time Charts, Experiment Management API

    They're available for all experiments and can be found on the reports page. This helps web development platforms such as content management systems (CMS) and third-party shopping carts integrate Website Optimizer, which in turn makes it easier for...

  6. Google Website Optimizer Releases Techie Guide

    How to implement segmentation in your experiments The team Google Website Optimizer has released a Techie Guide to their tool. How to test with dynamic content Google Website Optimizer Launches New Help Forum for Those Pesky Landing Page Testing...