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  1. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. Creating landing pages to fit the channel enables more testing and a better understanding of...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Qualaroo, a premium vendor of a CRO tool that's been used by Yahoo, Vimeo, and Intuit, provides a basic yet comprehensive overview of what CRO is really all about. In the early chapters, you'll get definitions for some CRO jargon (if you haven't...

  3. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. Getting it right is all about experience and testing in reality, but there...

  4. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Using analytics as a design refinement tool forces a reactive, trial-and-error design and development process that devours time and resources. Analytics are a valuable tool to measure the effect of any design changes, but they can't tell you what...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Enhanced reporting tools will allow analysis directly in AdWords in a multi-dimensional analysis tool. This new reporting tool includes graphing capabilities with bar, lines, and pie charts. New campaign testing capabilities allow creation of draft...