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  1. The Rise of the User Experience Marketer

    Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable creating basic sketches so you can contribute comfortably during design brainstorming sessions. Data-informed decisions can fill in the gaps after...

  2. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. However, copy optimization, i.e.testing a succession of...

  3. Industry confronts hard choices in CCP recovery debate

    You still need a tool that's comprehensive, and can cover all potential losses. According to the paper, the size of the recap fund should relate to the results of rigorous, regulatory-driven stress-testing, which JP Morgan argues should dictate the...

  4. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential to be a powerful marketing tool. They set up multiple landing pages testing different targeting methods and lured senior-ranking industry...

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Visual Website Optimizer is a testing tool that requires minimal coding skills and can give you powerful data to help you make decisions, like what you should have on your homepage. Litmus is a tool that will completely change your perspective on...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    The tool enables you to fetch a URL on your site as Googlebot, but also view a snapshot of the rendered page. Tool-wise, there are several strong solutions for crawling websites. I highly recommend testing a number of the top landing pages post...

  7. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Pingdom website speed testing tool If you use a tool like Searchmetrics, review how your site's SEO visibility has been trending on a month-over-month basis to quickly identify any areas of success or slippage which may need more investigation.minutes

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When you run URLs through the tool, you can view a number of important recommendations and changes directly from Google. The tool fetches each url twice, once by a desktop user agent and the second via a mobile user agent.

  9. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. Creating landing pages to fit the channel enables more testing and a better understanding of...

  10. 14 Top-Notch Resources to Help You Become a CRO Expert

    Qualaroo, a premium vendor of a CRO tool that's been used by Yahoo, Vimeo, and Intuit, provides a basic yet comprehensive overview of what CRO is really all about. In the early chapters, you'll get definitions for some CRO jargon (if you haven't...