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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now ads will also begin to include capability to "app deep linking” to drive searchers directly to pages in an app encouraging further engagement. Consumers are typically looking to solve problems with apps, so Google will look at information from...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Your web pages are but points along a greater journey for consumers as they determine which products and services best meet their needs. Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it...

  3. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Once an index is built, users can start mining email addresses, phone number and other keywords straight from search result pages. With Minerazzi, users interact at query time with search result pages, extracting information that matter to them...

  4. Bing Search Now Delivers Anywhere From 4 to 14 Results

    Starting last week, Bing began changing up their search engine result pages (SERPs). Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by...