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  1. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Often, marketers may put the proper tags (like the ones above) on certain pages, and forget to include them on other pages. Because of this issue, Google has improved reporting to detect when pages aren't linked properly.insert no return tags]

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. And given that user behaviors are also changing with regard to how we use search engines generally, it results in much...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now ads will also begin to include capability to "app deep linking” to drive searchers directly to pages in an app encouraging further engagement. New mobile app promotion features will be launched across AdWords in search ads, Google Display...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. This information is primarily on paid advertising, but on the SEO / content...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Your web pages are but points along a greater journey for consumers as they determine which products and services best meet their needs. Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it...