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Testing Search Results Pages

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  1. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. And given that user behaviors are also changing with regard to how we use search engines generally, it results in much...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now ads will also begin to include capability to "app deep linking” to drive searchers directly to pages in an app encouraging further engagement. New mobile app promotion features will be launched across AdWords in search ads, Google Display...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Your web pages are but points along a greater journey for consumers as they determine which products and services best meet their needs. Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it...

  4. Google Webmaster Tools Adds Debugging Support in Structured Data Dashboard

    Once you've used the testing tool to recheck any pages with errors, it will be updated automatically in Webmaster Tools to reflect the corrections or the problems the pages may be having. Because structured data is becoming so much more important...