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  1. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Put the tags in your HTML (more on that later), test them with the Validator Tool and then apply to Twitter for acceptance into the program via the Twitter Developers site. Due to the scope and complexity of Schema.org, it pays to check the quality...

  2. Daily SearchCast, July 28, 2006: Google Class Action Suit Over Click Fraud Settled; Google Radio Ads; Anti-Phishing Protection In Search Results & More!

    Google rides the radio waves, from News.com looks at how Google AdSense for radio is now being tested in Detroit, before a planned rollout of the program to all Google advertisers. Google over click fraud getting final approval; Google ramping up...

  3. Daily SearchCast, July 25, 2006: Report Says Google's Click Fraud Practices "Reasonable;" Few Opposed Proposed Google Click Fraud Settlement; Tracking Packages Via Search; Getting Real-Time Traffic

    Launches Private Label Domain Park Program Today's search podcast covers an independent report finding Google's click fraud practices to be "reasonable," few object to Google's proposed click fraud settlement; Google's "wow" versus Yahoo's...

  4. Daily SearchCast, June 23, 2006: Google Sells Baidu Stake While Expanding Its Own Numbers In China; Google Testing Ads In Video; & More!

    I reported at the Search Engine Roundtable that Google has mixed up the referral buttons with the Google AdSense referral program. Today's search podcast covers Google selling its stake in the Chinese Baidu search engine; Google planning to...