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  1. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development But keep in mind that every new advertising product doesn't fit every account, so use discretion on what you pursue; testing new features are good, but you don't want to waste resources on those that aren't a...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    DS: Measurable results speak for themselves, and Google's TrueView program produces hard metrics. Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found...

  3. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Facebook has systems in place that attempt to detect and filter certain click activity, including repetitive clicks from a single user, clicks that appear to be from an automated program or bot, or clicks that are otherwise abusive, their...

  4. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    This incredibly streamlined open-source program loads in an estimated 0.024 seconds, and most handy image editing commands are mere keystrokes away. While there’s certainly nothing wrong with watching a tutorial on Cool New Site X or getting a free...

  5. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    The program is called Offers (yes, like Google Offers), which have been in test mode during the last two months. Facebook's new premium ads have been creating 5 to 10 times more click-throughs and a 3X ROI lift when compared to previous units after...