First, add a Weighted Ad Relevance column = (AdRelevanceScore X Impressions). Profit Per Impression (PPI): To normalize for these differences, let's calculate profit per thousand impressions to make the smaller numbers easier to analyze.
One column vs.two or three column design You will also have more control of the dynamic variables that populate the test pages (dynamic phone numbers for example. Project that out over 6, 9 and 12 months and you can quickly see why conversion...
We'll assume you're using Google Analytics for the rest of this column, but most of the advice will be the same for whichever package you use. How you organize these makes no difference as far as the hard numbers are concerned, but can make a big...
Our countdown continues today with our No.column, which originally was published on September 14. Google Trends for Websites -- An easy to use tool that can profile estimated traffic to almost any website (given sufficient traffic numbers) and...
Writing Sales Copy For Conversions, Part 2 SEW EXPERTS: BY THE NUMBERS Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish.
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 4 ," Tim Ash concludes his four part series on the ideal people you need to maximize your site's profits. Landing page testing isn't just about creative...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 2," Tim Ash continues with a look at more key roles needed for a successful landing page optimization program.
Assembling Your Landing Page Optimization Dream Team, Part 1 BY THE NUMBERS The success of your testing program relies heavily on the cooperation of many people in your organization. Nov 13, 2008 Welcome to the new home of discussions related to...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 1," Tim Ash outlines some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day.
In today's By the Numbers column, "Landing Pages and the Decision-Making Process," Tim Ash reminds us that at its core, we're still trying to influence the behavior of people, and human nature hasn't changed.
In today's By the Numbers column, "Landing Page Optimization: Guessing vs. Even the most experienced experts will be wrong much of the time because no one person can envision the diverse needs of all visitors who find your page.
In today's By the Numbers column, "Landing Page Optimization -- Insource or Outsource? Deciding whether to outsource your landing page optimization and testing program is not an easy decision. Part 2," Tim Ash shares three more important...
In today's By the Numbers column, "Uncovering Site Problems for Landing Page Optimization, Part 2," Tim Ash offers some additional techniques to discover conversion issues on your landing pages, including mining onsite search, or conducting...
In today's By the Numbers column, "Split Traffic, Raise Conversion Rates, Repeat, Multiply," Eric Enge reminds marketers that site optimization doesn't begin or end with landing page testing. A/B splits don't give marketers splitting headaches...
Andrew Goodman makes a strong point in the first part of his column that everyone should take to heart. Fredrick Marckini, in this column, asks whether search engine marketing is even the right word for the type of marketing that search engine...
MSN Search is beta testing keyword-based text links that appear in the left-hand column of its search results page. The clear leader in the perfect page numbers game is WebPosition. Occasionally, I get questions about what "numbers" or "rules...
