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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. Send these users to your web page and ask them what they think about it as it relates to the types of questions and tasks...

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Reporting on the engagement, performance, and discoverability of content, and understanding where optimization opportunities exist, require content-level or web page-level analytics. Track keyword position at the content level to gain insight into...