Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Bing Delivers Five Times as Many Malicious Websites as Google – PC Magazine By the numbers: Google (272 malicious results...
And it concerns AdWords, so I’m going to pick on that bit in this column. While the numbers are admittedly too low to be conclusive, they do show that the first headline that trumpets “Men’s Jeans | Jean Shoppe” is more than 50 percent more...
Author's Note: Thanks to Optify CEO Rob Eleveld for his assistance writing this column. Often marketers are graded just on a specific result like leads per quarter or traffic numbers. Given the pace of change in online and digital marketing...
Immediately in the left column you will start to see an overlay that shows you how much your average bid and resulting CPC would have to be if you were to advertise in the MainLine (ads that appear above organic results) or in the SideBar (ads...
First, add a Weighted Ad Relevance column = (AdRelevanceScore X Impressions). Profit Per Impression (PPI): To normalize for these differences, let's calculate profit per thousand impressions to make the smaller numbers easier to analyze.
One column vs.two or three column design You will also have more control of the dynamic variables that populate the test pages (dynamic phone numbers for example. The good news: even when testing high trafficked landing pages, you can minimize the...
We'll assume you're using Google Analytics for the rest of this column, but most of the advice will be the same for whichever package you use. How you organize these makes no difference as far as the hard numbers are concerned, but can make a big...
Our countdown continues today with our No.column, which originally was published on September 14. Google Trends for Websites -- An easy to use tool that can profile estimated traffic to almost any website (given sufficient traffic numbers) and...
Tip: My next column will have some numbers you can use. My last column about Google's Instant Previews feature generated a number of comments from people who said they didn't care for this new Google feature and they didn't use it.
Sometimes, when you write a weekly column, the news breaks just before press time. I'll be honest- last week's column took me forever- by the time I was done I was *done*. People are still dubious about virtual worlds, despite the hard numbers of...
Nick Abramovic, the column writer, posts "With these bidding systems being rules-based, they require account managers to make customizations". Say agencies may be motivated by a percentage of spend and "may" not be on top of conversion costs, but a...
And we should get over it.â”” Back on June 11, 2007, Mike wrote a column for ClickZ entitled, â””SEO is Dead. Writing Sales Copy For Conversions, Part 2 SEW EXPERTS: BY THE NUMBERS Once visitors end up on your landing page, you're no longer...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 4 ," Tim Ash concludes his four part series on the ideal people you need to maximize your site's profits. Landing page testing isn't just about creative...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 2," Tim Ash continues with a look at more key roles needed for a successful landing page optimization program.
Assembling Your Landing Page Optimization Dream Team, Part 1 BY THE NUMBERS The success of your testing program relies heavily on the cooperation of many people in your organization. Nov 13, 2008 Welcome to the new home of discussions related to...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 1," Tim Ash outlines some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day.
In today's By the Numbers column, "Landing Pages and the Decision-Making Process," Tim Ash reminds us that at its core, we're still trying to influence the behavior of people, and human nature hasn't changed.
In today's By the Numbers column, "Landing Page Optimization: Guessing vs. Testing," Tim Ash explains that the real experts on the design of your landing pages are your Web site visitors. Even the most experienced experts will be wrong much of the...
In today's By the Numbers column, "Landing Page Optimization -- Insource or Outsource? Deciding whether to outsource your landing page optimization and testing program is not an easy decision. Part 2," Tim Ash shares three more important...
In today's By the Numbers column, "Coherency in Landing Page Testing," Tim Ash shows how this can lead visitors to respond to incoherent pages with a variety of gut reactions, and none of them are flattering.
