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Testing Landing Page Design

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  1. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Then further to the right, you see links to: features, performance, design and customize each with a small thumbnail image to each. Hero Ads are very visual ad formats and essentially the ads look to be like a landing page, rather than an...

  2. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Far too often great ideas or ad concepts get delayed because design resources or IT resources on the client end are unavailable. Additionally, if you’re running any type of test, be it landing page or ad, send out a few reports on test progress...

  3. Does Your PPC Budget Match Your Conversion Optimization Budget?

    While many design decisions aren’t earthshaking, they do add up. And you can now afford to run multivariate test that will let you know which elements of your design matter most and least. Design You can also go crazy with design contests, reaching...

  4. Mobile Landing Page Optimization - 10 Best Practices for Success

    Design your clickable targets (links, buttons, icons, form fields, etc.to be touch-friendly – fully and easily operable by fingers and thumbs. Style the link as a button in a complementary color so it stands out (Use CSS3 buttons that don't require...

  5. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    The process to getting a great landing page is deceptively simple and endlessly iterative: analyze, design, launch, test, repeat. It’s a seemingly simple question that can reveal a lot about how well your two-dimensional image propels people into...

  6. 7 Tips for Landing Page Greatness

    Simplify Design and Reduce Text Creating a great landing page is a critical step in the conversion funnel. Here are the top seven tips for designing an effective landing page. Study after study has shown that less content on a landing page leads to...