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Testing Landing Page

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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    In the announcement, Google explained that Googlebot can fetch the resources necessary for rendering a page and provide reporting directly in Google Webmaster Tools. Also, by clicking the Top Pages report, you can view all of the landing pages...

  2. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Only 34 percent allowed shoppers to "easily iterate on their query by prefilling it in the search field on the results page, despite the fact that, according to our tests, users frequently need to iterate on their query - on average, 65 percent of...

  3. Microsoft Tests Specialized Chips for Increased Search Speed

    The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. And, after testing the new chip, Microsoft announced it will begin testing the new technology on all Bing servers in one...

  4. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. In an ideal world where time, talent, and money aren't issues, you should create a landing page for each...

  5. Pre-PPC Strategies For Launching a New Product

    Whatever your ad promises, your landing page has to begin to deliver. Since we're testing them, we're not relying upon them. You can bring those folks to your Facebook page, where you can explain the general concept of your offer and ask for their...

  6. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    If you create a PDF and host it on a landing page on your site, you can test multiple promotion campaigns at the same time to see which one drives the best results for the lowest cost. Testing format can also be tricky because of the direct impact...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Continuity between the keyword searched and the ad, also the ad to the landing page. I recommend ad testing as one of the first things you should optimize and crowdsourcing your competitors ads is a great place to start.