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Testing Landing Page

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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily basis. Create dynamic landing pages that recognize cookied users and provide additional details on topics...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I highly recommend testing a number of the top landing pages post-Panda recovery via fetch and render. And make sure you keep an eye on the keywords leading to the various landing pages. For example, make sure your landing pages provide rich...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    In the announcement, Google explained that Googlebot can fetch the resources necessary for rendering a page and provide reporting directly in Google Webmaster Tools. Also, by clicking the Top Pages report, you can view all of the landing pages...

  4. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Only 34 percent allowed shoppers to "easily iterate on their query by prefilling it in the search field on the results page, despite the fact that, according to our tests, users frequently need to iterate on their query - on average, 65 percent of...

  5. Microsoft Tests Specialized Chips for Increased Search Speed

    The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. And, after testing the new chip, Microsoft announced it will begin testing the new technology on all Bing servers in one...

  6. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. In an ideal world where time, talent, and money aren't issues, you should create a landing page for each...

  7. Pre-PPC Strategies For Launching a New Product

    Whatever your ad promises, your landing page has to begin to deliver. Since we're testing them, we're not relying upon them. You can bring those folks to your Facebook page, where you can explain the general concept of your offer and ask for their...

  8. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    If you create a PDF and host it on a landing page on your site, you can test multiple promotion campaigns at the same time to see which one drives the best results for the lowest cost. Testing format can also be tricky because of the direct impact...