SEO News

Testing Hypotheses

  1. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Google Grants is a great way to test out different hypotheses and see what might work for your organization. If the average CPC is over $2, then your ads will likely appear lower in the SERPs, which may or may not be a bad thing – you'll have to do...

  2. Success Through Testing: Don’t Forget the Scientific Method

    Developing and testing new hypotheses improves the marketing for our clients and pushes results further. Potential digital marketing hypotheses could be: Principle 2: Hypotheses Hypotheses are suggested explanations of a phenomenon or a reason...