SEO News

Testing Google Website Optimizer

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  1. The Rise of the User Experience Marketer

    Tools like Visual Website Optimizer can help UX professionals better understand user behavior and A/B test design elements and copy. Both marketers and UX professionals must focus on creating a positive customer experience in order for a website or...

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    For the Search Engine Optimizer Testing a new website can seem overwhelming. This team approach does the best job for the diverse challenge of testing a website. Launching a website is a little like making homemade soup.

  3. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    A platform most B2B SEOs should be aware of is Google Content Experiments (formerly known as Google Website Optimizer). In late October MarketingSherpa published a chart from their 2012 Website Optimization Benchmark Report, highlighting average...

  4. Susan Bratton Talks Persuasion, Seduction & Conversion at SES San Francisco

    She used Google website optimizer and had 87 headlines to test. Ongoing testing and tweaking is key. Bratton claims to be an "almost-newbie" in persuasion marketing (we don't buy it! and explained her motivation comes from wanting to support people...

  5. Designing Websites to Increase Traffic and Conversion

    Indeed, treatment of the subject is largely confined to the final chapter where Hunt takes you through Google Website Optimizer and the basic principles of testing. If you work in website marketing and conversion rate optimization you're probably...