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Testing Google Mobile

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  1. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    The obvious would be the geotagging data that is included with the built-in GPS, such as when the photo was taken with a mobile phone. And while people have definitely tried testing stuffing keywords in these fields, there's no evidence that Google...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  3. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Mobile is probably growing faster than anyone in the room expects," said Google's Distinguished Engineer Matt Cutts at SES San Francisco in September. Mobile traffic to Google will surpass desktop traffic to Google pretty soon – not in weeks or a...

  4. Adobe Adds Cloud-Based Mobile Services

    App Optimization: Support for A/B testing capabilities allows mobile marketers to define and better identify audiences by using mobile-specific criteria such as device type, operating system, and app analytics via integrated workflows in the new...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Marketers realize the potential; a joint study between Google and ClickZ late last year found that 48 percent of marketers plan to increase engagement in mobile advertising through 2013. Google wants marketers to be mobile-friendly – so much so...