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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Ensure all of the links in your email are being properly tracked in Google Analytics, and make updates so you get the data and credit you deserve for anyone who clicks a link. SEO is probably part of your job description, but unless it’s also part...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google organic are happy, and your landing pages are as high-quality as possible. Analyze Top Landing Pages From Google Organic (via Google...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When you click "Fetch and Render," Google will fetch the page and render it using the necessary resources to build the page content. In addition, Google will provide a snapshot of the rendered page so you can view how it looks.

  4. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. That is the job of the landing page. Each social channel, whether it's Facebook, Tumblr, Pinterest...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  6. 26 Free Must-Have Tools for PPC Success

    Google Plugin for Eclipse Google Suggest is a fun and enlightening way to do keyword research. FTP for Google Merchant accounts Google Documents Google Analytics I love creating shared Google Docs for internal and external use.