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  1. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. That is the job of the landing page. Each social channel, whether it's Facebook, Tumblr, Pinterest...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  3. 26 Free Must-Have Tools for PPC Success

    Google Plugin for Eclipse Google Suggest is a fun and enlightening way to do keyword research. FTP for Google Merchant accounts Google Documents Google Analytics I love creating shared Google Docs for internal and external use.

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    An advertiser looking to promote a mobile app simply has to select targeting parameters and add an image, text, and link to the download landing page. Advertisers can now link their app to Facebook by simply entering a destination URL to their app...